Topic: How to 'Jump Start' eBay Motors Sales with Parts Compatibility. A “how-to” workshop with solutions & services for all eBay Motors sellers
Host: Infopia Date: Tuesday, June 29th Time: 1:00 p.m. - 2:00 p.m. PST (Pacific Standard Time)
Description: Shifting your business to utilize eBay Parts Compatibility can be an intimidating prospect. This “how-to” workshop presents 'Jump Start' services for Infopia and non-Infopia eBay sellers.
The workshop will also include demonstrations of Infopia’s unique manual fitment functionality, including the ability to map the fitments of Brand Name parts to their generic equivalents. Infopia Fitment products have been designed for ease of management and long-term maintainability.
Topics and demonstration will include:
One time and on-going EPID Matching to both
Manufacturer or Brand for any Seller
Structured fitment data upload for manual fitment
Use of “similar to” capabilities to match fitments of Brand Name parts to Generic Equivalents
Creation of new fitment-enabled listings utilizing
Ad Factories and Custom Schedules
Using Product Catalogue
Auto-generation of multiple listings optimized for eBay maximum fitments per listing.
Founded in 1999, Infopia provides (Software as a Service) eCommerce solutions—helping eBay sellers grow their business efficiently and effectively.
Visit http://certifiedprovider.ebay.com/ to learn more about eBay Certified Providers and the services and solutions they offer to help an eBay seller grow their business.
A note from our Legal Department: The statements and opinions made in this discussion board are those of the workshop host only and do not reflect eBay policy or eBay's opinion with respect to such statements.
Welcome and thanks for joining us today! The workshop is open!
To attend the workshop, you just need to be logged into eBay.com with your eBay User ID. Once you are logged in and are reading this message, you can post questions directly to eBay Staff and our host, Infopia.
eBay Motors Parts Compatibility is brand new and Infopia is one of the first eBay developers to fully support it.
Take advantage of this great opportunity to ask Infopia how Parts Compatibility works.
How you can improve your eBay sales, save money and time when listing with Parts Compatibility.
Workshops are interactive, so please feel free to ask your questions that directly relate to this topic. We will answer all questions!
Thanks Ginger. I would like to welcome everyone to the workshop and thank you all for taking time to learn about the Infopia Parts Compatibility product and services. Infopia has been working hand-in-hand with the eBay Motors engineering team to develop the most robust and easy to use parts compatibility product in the industry. My goal today is to cover utilization of the eBay parts compatibility features using the Infopia Transact platform, and break it down in to the 2 different functional areas: Listing items using the eBay parts catalog and listing items using manually prepared compatibility information. Following those topics, I will outline a unique set of professional services offered by Infopia to help eBay Motors Sellers jump start adoption of parts compatibility. The best part about these services is that you need not be an Infopia client to utilize them.
First on the agenda is Listing Items using the eBay Catalog. Parts and Accessories sellers that sell OEM or major brand name parts will be able to list items to eBay and have the information contained in the eBay catalog provide the appropriate ‘FITMENT’ information to buyers. A list of supported parts and accessories manufacturers and brands can be found at this link; http://apps.motors.ebay.com/compatibility/download.html The eBay parts catalog contains data from large manufacturers of parts and accessories. This means that if you are selling items from the list of supported manufacturers, chances are good that these items are currently in the eBay catalog and will require minimal effort from the seller to begin utilizing this feature.
Here at Infopia we have opted to use the term ‘FITMENT’ to refer to eBay Motors parts compatibility. When I use this term, I am describing the Infopia software solution. To list items using the eBay catalog, Infopia has developed a number of features and tools to aid our sellers in quick adoption for products that are housed in the eBay parts catalog. Our first step is to enable the eBay catalog in a seller’s Transact account. (Infopia’s multi-channel software platform) Next, Infopia has developed an internal tool, utilized by the Infopia Professional Services staff, to help sellers search for a product’s eBay part Identification number or EPID number contained within the eBay Catalog. This tool is unique to Infopia and offers our clients a HUGE time saving opportunity by having our team of experts provide you with a list of your products that are currently available in the eBay catalog. The alternative is to list items one by one hoping a listing will go up IF the product is in the catalog. With our tool, sellers know immediately which items then can list using the eBay catalog, and which items will need to be listed using manual fitment information.
Once those products have been identified, our sellers can simply list those EPID enabled items to eBay and the parts compatibility information for that item will be used during buyer search as well as be available for a buyer to view on the individual listing level. The only requirements for Infopia to use this tool are that a seller provide the Manufacturer Name and Manufacturer Part Number in the appropriate fields of the Infopia Transact Software. Infopia can also use the Brand Name and Brand Part Number in this search. Below is a screen shot of a product that was found in the eBay catalog using the Infopia EPID matching tool. Note the item has been enabled automatically for use with the eBay catalog. At this point the seller can choose to push a new listing of this item or simply wait for the item to relist. Either way, the catalog information will be associated with this listing.
As eBay expands its catalog, Infopia is offering to run the EPID matching service for our users on a monthly basis. This will allow sellers to take advantage of catalog updates as products come online at eBay. At that point, a seller can determine if they want to use manual compatibility data if created, or if they want to begin using the eBay catalog. The EPID matching service takes only a day or two in turnaround time for Infopia sellers, allowing our clients to begin listing to the parts catalog in no time flat.
Infopia has also built some very helpful tools inside our Transact platform to help sellers identify products that are in the eBay catalog. If a product has a valid Manufacturer and Manufacturer Part Number, or Brand info of the same, the Infopia Transact Fitment integration will return the eBay catalog fitment data and a seller can preview this information prior to listing using the eBay catalog. This is very helpful in determining if a seller wants to use the eBay catalog for listing fitment information. There are some issues, errors and omissions in the catalog at present. eBay is working diligently to correct these errors, but in the mean time, Infopia is working to help sellers make the best possible decision when listing parts compatibility information.
Many sellers will be able to utilize the fitment information hosted in the eBay parts and accessories catalog. However, many more sellers will be faced with the reality that their parts and accessories are not currently in the eBay catalog. Examples of these products include; custom manufactured products, aftermarket or non-OEM products, small vendor’s products, and products that simply have not yet been uploaded into the catalog. If you find yourself in this camp, Infopia has created a very easy to use set of tools to assist sellers in creating manual fitment information. This can be done either from inside the Transact platform, or by using our manual upload file template.
If you are a seller that lists products that are ‘similar to’ existing products hosted in the eBay catalog, Infopia has utilized a unique tool offered by eBay to expedite the creation of manual fitment rows using data for OEM/Name Brand parts and accessories. Using the Infopia Transact system, you simply enter the Manufacturer and Manufacturer Part Number for the OEM/Name Brand Part, and if that part is hosted by eBay, Infopia’s tool will return the fitment data for the part.
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