Thank you for attending this workshop,Customizing Your eBay Store.
I'm a long-time eBay store owner & certified eBay Stores Designer.
I've been a graphic designer for a long time & a web designer since
the early days of the web. I will provide some info today on how to create
a custom store header, custom store pages & promotion boxes. I will
not be telling you how to use HTML & to create graphics - those are
much more involved topics for which there are numerous tutorials online.
But, I will give you some pointers on customizing your own eBay store.

I have much of the information I'll be presenting today as well as other
topics to aid in setting up your eBay store at my tutorial at http://stores.ebay.com/GOing1nceLLC/StoreTutorial.html.

Please ask any questions you may have about points I bring up. I have
pre-loaded my presentation, so I'll be happy to answer you regarding any
of the content below & to take a look at your eBay store & give
you some feedback on what you can do to create your own brand of store.

Diagram of an eBay Store Layout

So we're all talking the same language, I'd like you to first know the
sections of an eBay Store layout:

The header is the section in which your store logo appears as well as
keywords and any other info you wish to have appear at the top of your
eBay Store pages. (Just be sure all you include is eBay-legal! Go to eBay's
Help section and search on STORE LINKS POLICY to learn the current policies.)

On the left of most eBay Stores pages is the navigation. Depending on
customization & the seller's own settings, this area may include a
store search, store categories, user display preferences, store pages
& promotion boxes.

Below the header may be promotion boxes if you choose to display such
things as "Ending Soon" or "New Arrivals" or even
a scrolling gallery of all items in your eBay Store.

The main section of your store homepage generally holds a number of your
store items. Some sellers choose not to show these items on their store
homepage but rather have links to store categories or other information.
Some have a combo of navigation links and store items, such as this sample
from my own eBay Store:

Custom Store Header

The store header generally contains a logo and some text including keywords
about your items. It may also include navigation links and a store search
box. Including text with keywords is one of the most important features
to add to your header as eBay will include these words in HTML meta tags
which will assist in google & other search engines in finding your
store.

If you are going to create a custom store header, you must change to
the theme, Custom Store Header Only. Do so in Manage My Store under "Theme
and Display" on the "Display Settings" page.

The
image to the right is the custom store header created for this tutorial.
In this, 4 images were placed into a table with appropriate text and linking
code added. The code which was used for this header is on my tutorial
at http://stores.ebay.com/GOing1nceLLC/StoreTutorial.html#custom.

Once you have your store header code ready to go, you will put it into
Manage My Store>Display Settings> Theme and Display>Store Header
Display. Click on the Change link as shown below to go to the page
to add this code.

That opens the page shown below. Click on the Yes, include…
radio button as to the left of the top arrow. Paste your header code into
the window to the left of the bottom arrow.

At this point, both the default store header & your custom header
will show in your store:

To remove the default store header, you'll need to change your theme
to allow for the custom header. Under Display Settings>Theme and Display>Store
theme, click on the link, Change to another theme. Go to the Easily
Customizable themes & select Custom Header Only and its color scheme
(which can be next edited by clicking the Edit current theme link in the
section shown to right) and click the Save Settings button.

Your custom store header will now appear on all of your store pages as
well as your About Me page if you have one.

Custom Store Pages

With a basic eBay Store subscription, you may have up to 5 custom store
pages. (Even more available with a Premium or Anchor Store subscription!)
Many store owners will make their store landing page one of the custom
pages. Some use one or more of the custom pages for FAQs, Grading or further
information about their eBay Store or business. Some store owners use
a custom page with tips about their industry. Some store owners use custom
pages to feature categories within their stores. Some list their Terms
of Service on a custom page - but please be aware, it is the terms on
your listing pages which are considered the terms recognized by eBay.
Terms on a store page or your About Me page are not considered binding
as these pages may be edited after the listing ends.

Please
review the Special HTML tags for eBay Stores page at http://pages.ebay.com/help/specialtysites/stores-specific-tags.html.
These tags allow you to place some features into your custom pages as
desired.

First, how to create a simple custom store home/landing page...

Click on Custom Pages under Store Design on the left side of the
Manage My Store page. On the Custom Pages page, click the Create new page link
as shown below.

On the next page, Create Custom Page: Select Layout, you
may select any of the layouts. I tend to use 1 Text Section, as everything
I want is within my HTML. Click the Continue button to go to the
next page.

Name the page as you desire. For a main/landing store page, I will generally
name it with the Store name - in this case, ABC Coins.

In the Text Section 1, delete the default text within the field and paste
in your HTML for the custom layout. This is a preview of my layout:

Notice the 2 special store HTML tags.

The html code for this is on my stores
tutorial.

Be careful if you're using a WYSIWYG HTML editing program.
In the code { eBayStoresItemList

DISPLAY="1" TABLEWIDTH="95" }, the quote marks must
show in the code. Most HTML editors will make the quotes read "
in the source code. Notice I have a space after { and before } here -
you do not have the spaces in the real code.

Under the Left Navigation Bar section, choose whether you want to show
the left navigation bar or not. If you have navigation as part of your
custom page HTML, you will want to Hide... If you'll be displaying
the default or custom navigation on all of your store pages and do not
have navigation as part of your custom page HTML, click to Show...

Click the Continue> button to preview the page content. Save
and Publish if correctly displayed.

To make this your main/landing store page, on the Custom Pages section
of Manage My Store, Select your Store Homepage as in image below:

This is what the store homepage looks like thus far:

Next, we'll be creating a Promotion box to use for the custom side navigation.

Custom Promotion Boxes

Promotion boxes are used generally to promote particular items, such
as those newly listed or ending soonest - but they can be used for custom
navigation as well. Following are instructions for creating a promotion
box to use for store categories navigation.

Under Store Design, click on the link, Promotion Boxes. Remove or make
inactive any Promotion boxes which you have for a Left Navigation location,
then click the button, Create New Promotion box.

On the page, Create Promotion Box: Type, choose the type, Communicate
to your buyers and Continue>. Choose Left navigation - Upper
for your Promotion Box Location, then Continue. (For Store page
where..., keep the default, All category pages in the Store.)

You will then Create Promotion Box: Content and Color.

1. Choose Custom for the Information type.

2. Delete the default text in the entry field and paste your HTML into
that field.

3. Name your Promotion box

Click Save.

See my Stores
Tutorial to see the code for the custom navigation used in this example.

You will now want to turn off the remaining default navigation. Under
Store Design>Display Settings>Theme and Display>Left navigation
boxes, click the Change link. Uncheck any or all components to
show and click button, Save Settings.

This is how the store main/landing page looks thus far:

That concludes my presentation. I will now answer any additional questions
you may have as well as review your eBay store if you'd like.